DEIB Conscious Storytelling
Trans-media DEIB External brand films and animations
TWDC is the leading global brand in entertainment and timeless storytelling. They have spread joy with movies such as Moana, Frozen, Black Panther, televisions programs and family entertainment parks such as Disney Land in Florida and Paris.
MY MAGIC IS ME CAMPAIGN
The Walt Disney Company Africa in partnership with First National Bank premiered My Magic is Me, a new series of 12 one minute live-action and 12 animated short-form content that celebrates the diversity and magic of every-day African children. This incredible trans-media campaign premiered on Africa Day, 25 May 2021 to celebrate the Diversity of Africa’s children. From a Venda Princesses to a child with Autism we wanted to give African children a voice and agency within a Afro-futristic frame work. The content played across Disney Channel (DStv, Channel 303) and other channels in the Disney portfolio, as well as on Disney Africa’s social media and digital platforms.